It’s easy to find beauty brands everywhere these days, as they fill every department store to the brim with a wide variety of choices that can sometimes be too overwhelming. But not a lot of people know that several Filipinos are behind some of the most affordable and amazing makeup that can rival any of its Western counterparts. Here are some of the best local brands that are leveling up in the game of beauty:
Actress Anne Curtis’ passion project has turned into a full-blown business venture. What’s great about her brand is that it’s very personal. You can see the actress wearing her favorite makeup products she herself has developed, while some items are inspired by her real life moments, such as the lipstick she released on her wedding day. The brand’s goal? Uncomplicated beauty. It simplifies your makeup routine so you can look great while on the go. It also caters to a wide customer base: so whether you’re young or mature, classic or experimental, you’ll find something in BLK Cosmetics that will suit you.
Kylie Lip Kit who? Why turn to overpriced brands when you can have great lip shades that are just as amazing and half the price? Colourette is a makeup brand that is always up-to-date with today’s latest beauty trends, so you can bet that all of their looks are Instagram aesthetic- and influencer-approved. You can also be sure that no animals are harmed with the brand’s production as the brand says: “Colourette products aim to not only enhance women’s beauty naturally but also provide its clients truly happy and healthy skin with its rich formulation of actives and cruelty-free manufacturing.” They also do exciting collaborations, such as the one with Ian and Joey Mead-King in Colourette x Kings.
A true diva knows the best beauty looks, and Vice Ganda rose up to take on this challenge in the namesake brand, Vice Cosmetics that promises “Ganda for all.” The brand believes that everyone deserves to look and feel beautiful no matter what age, gender, shape, or color. Not only are the products diverse and pretty, their names are quite interesting, too. You will surely get a boost of beauty with Gandaura and Bongganderz matte lipstick, and feel like a model with Fashown and Rrrahmpa glitter lips.
Fresh from Davao, this brand is making its hometown proud with its “finest quality of cosmetic products for the most affordable price. Our mission is to uplift women and every individual all over the world in making make up and other beauty products accessible and affordable.” All of the products are natural too, so you can look and feel beautiful and stay free from harmful ingredients. Look out for their lip and cheek tints that double the function, and double the fun!
Happy Skin Cosmetics
If you want to try a high quality brand with an amazing story, Happy Skin is definitely it. Founders Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo developed an entire range of “skin-caring makeup.” Rissa explains: “I’ve been modeling for so many years here and abroad and I have had every imaginable makeup brand on my face. Many of them instantly prettify you, but the biggest beauty woe is going home with ruined skin.” She affirms: “Truly good makeup should be your ally—not your enemy—in making you look and feel more beautiful.” All Happy Skin products are infused with special skincare ingredients, such as Japanese tea leaf, cherry blossom, hyaluronic acid, and Argan oil, to name a few. Their latest collaborations will certainly give you that celebrity beauty glow, too. The brand recently partnered with teen queen Kathryn Bernardo, fashionable actress Heart Evangelista, and classy actress KC Concepcion!
From the brand that made stylish sunglasses and eyewear accessible to Filipinos, Sunnies Studios, comes Sunnies Face, the newest passion project that will surely shake up the beauty market. The products are not out yet but it was already announced that it will be a new lip collection through their Instagram posts. For now all we know is that it is aiming to be “the beauty that gets you.” Watch out for more developments!