Netizens are boycotting Sunnies Face for their problematic owners

Photo from Sunnies Studios

In the latest of the growing trend of boycotting products with problematic origins, netizens have been calling to avoid buying products from the currently-trending beauty line Sunnies Face, the latest extension of the Sunnies brand, which previously covered eyewear and food.

Their latest, most recent venture into the makeup industry launched in August of last year, and was accompanied by a significant amount of hype — as well as many entertainment heavyweights, including brand founders Georgina Wilson, Jess Wilson, Martine Cajucom, Bea Soriano-Dee, and Eric Dee. The event launched the first product, so far, of the Sunnies Face extension — the widely buzzed about Fluffmate lipstick collection.

IG: @sunniesface
IG: @martine

Also present, however, amongst all the hype, was an equally considerable amount of backlash revolving around the Fluffmate collection’s uncanny similarity to another much buzzed-about international brand: Glossier.

IG: @glossier


Amongst those who chimed in the backlash was prominent lifestyle blogger Camie Juan, who pointed out the parallels between the two.

After all this, however, months later, the brand has seemingly come under fire again after several individuals took to social media to call for boycotting the very products themselves, due to past ‘problematic’ actions of its creators — that is, heralded “It Girls (and boy)” Georgina Wilson, Jess Wilson, Martine Cajucom, Bea Soriano-Dee, and Eric Dee.

Cajucom and Georgina Wilson, in particular, have been the subjects of many a past controversy, most especially in posting insensitive and inappropriate content on social media. 

IG: @martine

Another point of discussion amongst those boycotting the brand were the the girls’ connection with the Marcos family, who remain a massively divisive and controversial force in politics.

Despite all the calls to boycott, however, the Sunnies Face brand remains an intrinsically strong one, with products constantly selling out. Whether that remains to be true amid the new wave of backlash is yet to be seen.

Should the Sunnies Face products be boycotted because of their creators’ problematic backgrounds? Or should people still buy them despite it all? Tell us your opinions in the comments below.

Be the first to comment

Leave a Reply

Your email address will not be published.