If you’ve made it a habit to scroll mindlessly on your phone, checking your social media accounts and other updates online, you’ve probably seen Facebook’s 10 year challenge. With the hashtag
#HowHardDidAgingHitYou, people have been posting two of their photos side by side showing how different or same they look like after 10 years. It’s only the first half of January and it’s officially the most popular/viral meme of 2019. The trend has spilled all over Instagram, Twitter, and Snapchat, with users tagging other people to do the same.
Celebrities have also jumped in the bandwagon, with the likes of Jessica Biel, Ryan Seacrest, Reese Witherspoon, Miley Cyrus, Trevor Noah, Chrissy Teigen, and many other Hollywood stars posting their ageless snaps.
Being vain or reminiscing the good times?
It’s probably both. People love sharing “throwbacks,” either through photos or things they said and did, remembering unforgettable memories from their past selves. But for the most part, it has to do with one showing off their uncanny ability to look the same despite the passing of years. While others do the trend to humor themselves and be game with this natural thing called aging.
A data mining scam?
While it seems like everyone is having fun joining the trend, some are not convinced. Despite its immense popularity, some experts and critics doubt that it’s harmless. One of the main contention is the possibility of social media sites taking advantage of this to mine data for facial recognition and cross privacy boundaries. Another reason points to marketing research ploys companies could use to target online users more efficiently. Facebook has since denied this claim, saying in an official statement that it’s a user-generated meme that took off on its own.
Kate O’Neil of Wired.com warns, “Regardless of the origin or intent behind this meme, we must all become savvier about the data we create and share, the access we grant to it, and the implications for its use.”
The real 10 Year Challenge
So if you haven’t decided yet on which photos to put side by side to share to the whole world, here are some jaw-dropping challenges we need to look at first.
Photos from Twitter, www.look4ward.co.uk, www.mamamia.com.au