Timeless beauty: This 69-year-old mom is CoverGirl’s newest model

CoverGirl is expanding its idea of beauty. This year, after signing the first-ever “Cover boy”, James Charles, and Nura Afia, the first CoverGirl who wears a hijab, the beauty company decided to take its campaigns to another level. This time, they sought May Musk, 69-year-old model, dietician, and nutritionist to become their newest ambassador, and hopefully, to break down beauty barriers. “With wearing makeup a part of my job as a model, one might think I’d get tired of it, but I absolutely love it,” May said in a statement. “I’ve had the benefit of working with a lot of wonderful artists through the years, and it’s a fascinating process: you start as a blank canvas and then a transformation occurs, but there’s always a very real and honest piece of me there, too. I think that’s one thing that’s kept me working in this industry for so long — my interest in self-representation.”


“Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of ‘model,’ but are truly beautiful in every regard,” said Ukonwa Ojo, SVP of CoverGirl.

Here’s everything you need to know about this incredibly inspiring woman.

She holds two Master of Science degrees in dietetics and nutrition and has been running her own successful business as a registered nutritionist for over 45 years.

“I was a science nerd. I have two science degrees. I enjoyed the sciences, nutrition, so I always modeled part time, thinking it would end,” she said in an interview with the NY Times.



May is actually business tycoon Elon Musk’s mother.

Elon is the founder of SpaceX and CEO of Tesla, Inc.



She’s no stranger to modeling.

She has been a well-known figure in the fashion world for decades. She was first discovered in her native South Africa when she was just 15. She has appeared on the covers of New York magazine and Elle Canada; starred in campaigns for Target, Virgin America and Clinique; and been photographed for Vogue Italia, Vogue Korea and Vanity Fair.


She still walks the runways to this day.


She doesn’t dye her hair in its perfect silver color.

“I don’t dye my hair. It’s so fabulous. I had brown hair for so long. I was always getting my roots done. Sometimes I did it myself because I couldn’t afford to go to a hair salon.”

In 2013, she was in Beyoncé’s music video for “Haunted.”


At 69, she is still called one of today’s “IT-Girls,” but what sets her apart from the other models—who got elected by their social media status—is her grace, elegance, and intelligence. She lived a life of wonder and continuous learning, always trying to improve herself, and inspiring others. And that’s something that no one can validate through mere number of likes and exposure to media spotlight, which, we all know is only temporary. “I’m living proof that you can find work for an older woman . . . I’ve never worked so much as I do now,” May says proudly.

Photo credit: Vanity Fair, CoverGirl, Daily Mail, Vogue, Getty Images, Zimbio, NYTimes.com, W Magazine



About Dianne Pineda 394 Articles
Magazine and online writer based in South Korea. Nerdy news writer by day, Korean pop culture writer by night.

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