ColorManila, the country’s most aggressive ‘concept fun-run’ organizer, welcomes 2018 in full throttle as it gears up for its biggest and most colorful event to date – the ColorManila Run Year 6, also known as CM Paradise Run, to be held January 7th at the SM Mall of Asia Event Grounds.
Its predecessor, CMR5, which was held a year ago, saw a record-breaking, sold-out event with 12,000 participants joining the race. The event also got international recognition and was a Finalist for Asia Sports Industry Awards in Bangkok, Thailand, for both the Mass Participation category and the Best Integrated Marketing Campaign for a Sports Event category. The event also got featured in various news outlets in 13 countries, including Malaysia, India, Turkey and Spain, among others.
This year, another record turnout is expected in the 3K, 5K, 10K, and 21K distances. The experience will take runners through various color stations with palm trees, garlands and hammocks and will be capped off with the CM Color Festival where runners will get to groove and dance to the music of the guest DJs, as they simultaneously throw colored powder in the air.
A true Filipino start-up, ColorManila was started almost 6 years ago by Jay Em and Justine Cordero, with the vision of growing fun-runs in the country. Today, the company has seen over 150,000 runners join their various events, spread across the country from Ilocos Sur on the north to Davao, down south.
ColorManila VP Justine Cordero says, “We’re proud to say that ColorManila started as a passion project, which grew into a company. Throughout the years, we have seen runners who have been with us from our inception, whom we see every year. We’ve seen participants spend their life events with us, such as proposals, birthdays and anniversaries.”
Cordero continues, “The hundreds of thousands of runners we have seen over the years are also part of the ColorManila family and we look forward to seeing them again, and of course new runners who will surely enjoy this ‘Paradise-filled’ experience.”
Runners can also expect celebrities and athletes to join the event. In the past years, celebrities such as Karylle, Kuya Kim, Yassi Pressman, Dominique Roque, Sam YG, Bubbles Paraiso, Yael Yuzon, Katarina Rodriguez, Clea Pineda, Coach Jim Saret, Sheena Halili, Rica Peralejo, Jodilly Pelendre, Miss Earth 2015 Angelia Ong, Rovinson Fernandez, Miss Universe Maxine Medina, Miss International 1st runner-up Nicole Cordovez, Fil-British football stars Phil and James Younghusband, Melissa Gohing, Crystal Belo, Maxene Magalona, JC Intal, Elmo Magalona, Patricia Tumulak, Bb Pilipinas Ann Colis, Eric Virata, Toni-Toni, Gerard Pizaras, Jan Marini, Dominique Roque, Diana Zubiri, Bb. Pilipinas Zara Carbonell, Will Devaughn, Eric Tai, and Volcanoes’ Chris Everingham were spotted in their events.
Online registration is still ongoing at www.colormanila.com.