If you turn on the TV, flip through local magazines, drive through EDSA and see the glaring billboards, you’ll see one pretty face who’s dominating the Philippine entertainment scene as of late: Nadine Lustre. What is it about her that her legions of fans and major brand stakeholders couldn’t get enough of? We count the ways:
All-around cover girl
If you haven’t already noticed, Nadine is on the cover of four major magazines all in the same month. Nobody has yet to accomplish such a feat, and the reason for this is not only because of her immense popularity. She embodies Preview digital and Mega’s image of a woman who’s fashionable, Cosmo’s sexy, fun, and empowered female, and Metro’s independent and trendy star. She is, indeed, as Metro calls her—”the game-changer.”
With her strong sense of identity and carefree personality, several millennials look up to her and find her relatable, which is why several companies signed her up as their brand ambassador. She sometimes comes in a package together with her love team partner and real-life boyfriend James Reid, but individually, she can hold her own when it comes to representing a brand. Everything she wears and endorses becomes a hot trend, making her one of today’s most covetable commercial models.
When she’s not endorsing brands, she is busy developing her own beauty products as an outlet for her creative expression. She helped develop Luster by Nadine, a limited-edition fragrance created which takes inspiration from sweet floral scents, which, in Nadine’s words, “will make you fall in love again.” One of her latest creations is a makeup line called Lustrous, a collaboration with BYS featuring a 12-piece collection. It reflects her sun-tanned look and beach-ready glow.
Nadine constantly shows that she is not a one trick pony: she can sing, dance, act, host, model, and do everything in between. She just recently concluded a sold-out concert with James Reid, and starred in blockbuster movies and top-rated TV series.
Social media maven
With 4.8M followers on Instagram and counting, Nadine keeps her feed always fresh and visually stunning.
Queen of clapbacks
Nadine is not just your typical cookie-cutter celebrity who’s always sweet and everything nice. She’s not afraid to stand up for herself and for what she believes. Being outspoken and fearless, she also does not let her bashers who leave hate comments on her social media accounts. She once told netizens at the beginning of 2018 to start spreading positivity online instead of hate, writing, “If you’re angry, get active, release it. Count from 1 to 10. If you feel insecure, don’t make yourself better by insulting or bringing other people down, work on yourself instead. Improve yourself.”
Sorry not sorry: “To all the trolls, I don’t know you and y’all don’t know me. What makes you think your words will affect me and put me down?”
She’s happily dating her real and reel life partner.
Nadine and James Reid make great partners not only onscreen but also in real life. And they’re not afraid to show it every chance they get!
She keeps it real.
She’s also very vocal about her mental health. “It may come as a surprise to you, but I have struggled with depression way back, and still am to this day,” the actress opened up in an Instagram post, which showed a bouquet of flowers. “I have days where I’m just sitting in the tub, asking myself a lot of questions, confused.” She then gave advice to her followers: “Before you do something you will regret, think about all the great things that you can do in the future, people you will meet and places you travel to, the lives you will touch.”
“I’ve always just wanted to be me,” Nadine said in an interview with Scout magazine. “Because who else can I be?”
Sources: ABS-CBN News, Preview, Cosmopolitan Philippines, Metro, Mega, Scout, @nadine, @jaye.wolf, Viva Artist Agency, http://www.starstyle.ph/